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The tailor-made workshops are immersive, hands-on sessions with some of the most innovative studios and professionals merging creativity and technology today.

W1 | Hacker, Designer, Intrapreneur

by Fernanda Romano

Malagueta Group

Saturday 11 November | 10:00 – 13:00 h

Not everyone needs to start a business in order to pursue something they love doing and create a better workplace. Think like an entrepreneur, create like a designer and act like a hacker and you can stay right where you are. But better.

W2 | Communicating in the 21st century: new materials as creative boosters

by Silvia Escursell

ELISAVA Barcelona School of Design and Engineering

Saturday 11 November | 10:00 – 13:00 h

What materials do we use in visual communication? How much do you know about smart materials? How new materials and technology can impact in the visual communication and from the point of view of human beings?

A transdisciplinary workshop aimed at exploring how creativity and technology merge.

W3 | People, data, and other love stories

by Maria Fabuel and Iolanda Monsó

Domestic Data Streamers

Saturday 11 November | 10:00 – 13:00 h

Images and pictures grab our attention and affect us emotionally in ways that text alone usually cannot. Visual metaphors, in particular — because they contextualize information — can ensure faster and far richer data processing.

So what happens when, in displaying data, facts and figures, we adopt visual metaphors, instead of relying on the more traditional text-and-chart presentation strategies?

In ‘People, data, and other love stories’ we explore and push the boundaries of data visualization and visual storytelling, to create micro-data stories connected both to rational and emotional mind.

W4 | Ideation Room

by Alejandro Masferrer


Saturday 11 November | 10:00 – 13:00 h

A pop-up space where teams and individual attendees can experiment with non-common ideation techniques, strategy methods and decision-making-tools focusing on the creative process.

W5 | AI in the Creative Industry. Creating working models for the future.

by Jamshid Alamuti

Pi School

Saturday 11 November | 10:00 – 13:00 h

This workshop opens a window to the “dark side”; to a world so close and yet so far from our creative environment. It is targeting individuals looking for strategies to enhance their organizations and their own career paths through the right integration of technology. To identify and nail the right strategy, Creative Leaders need to connect with what’s unknown to them.

This session aims to introduce and delve into Artificial Intelligence and Machine Learning, the potential contributions to the creative industry, and their environmental and behavioral impact on future generations.

W6 | Augmenting Reality

by Kristin Eva Olafsdottir, Nils Wiberg and Samuel Jonasson


Saturday 11 November | 10:00 – 13:00 h

The workshop is aimed at examining a few aspects of digital communication in spatial environments. Participants will explore new potential design requirements for the new and emerging technologies of virtual, augmented and mixed realities.

The session will consist of augmenting existing places/spaces with mockups (drawn,built or sculpted) of the digital graphics one would like to see there. The end product will be in the shape of a 3D representation that participants will superimpose on the site.

W7 | Disruptive Experiential Design through Technological Innovation

by Julio Obelleiro


Saturday 11 November | 10:00 – 13:00 h

Experiential Design in the context of Advertising needs to be disruptive but also needs to work in a real-world setting, not only on paper. Augmented Reality, A.I., Virtual Reality, Robotics and a myriad of technologies are now feasible ingredients to design spaces, installations, and advertising activations.

At this practical and interdisciplinary workshop, we’ll analyze the keys to successful experiential design through creative uses of technology, and we’ll explore tools to ideate disruptive and meaningful experiences.

Admission to ONE workshop is included in the 2 days Full Pass. However, spaces are limited to approximately 20 participants so make sure to buy your ticket early. Choose your desired workshop in the ticket purchase tool.